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Best Practices for Custom VR Kits

Jan 23, 2015

Welcome DODOcaseVR fans!

DODOcase has just launched a new tool to allow you to completely customize your very own PopUp Virtual Reality Viewer. The superfine finish on our all white cardboard is the perfect canvas for creating anything from a personalized viewer for a techie friend to 1,000 branded viewers for a corporate event. Whatever the need, we have viewers for you. And now you get to have your say in the design process too. 

We've already designed quite a few of these, but now that the ball's in your court we wanted to provide a few tips for getting started:

1.  Have a look at our PopUp Viewer. With 6+ printable surfaces and 3 dimensions, there's a lot of potential for some out-of-the-box thinking. On the other hand, with an uninterrupted front panel there's also a great opportunity to have your logo front and center. You're the designer, so the choice is yours.

2.   Visit our VR Customizer. We just launched a customizer where you can choose how much of the viewer you want to design. Select "front print only" to just design the front panel, "complete print" to customize every nook and cranny, and "complete print + packaging" for a comprehensive on and off the shelf personalized look.

3.  Prepare your art. Whether it's a logo, a photograph, or vector art, your file needs to be smaller than 10MB and in jpg, png, or bmp format. Also, keep in mind that although you are designing virtually this will be a printed product, so high-res imagery (300 DPI) is a must. Save yourself a headache by getting the art ready before you begin, or simply pull readymade images from Facebook or Instagram. Either way, once you have images loaded you will have the chance to arrange and resize as you see fit.

4.  Check out the panel previews. While the template builder provides a lot of guidance, these photo previews are here to save you from any surprises when it comes to the physical surfaces you are working with. Click the camera icon on each panel to see where perforated folds and cutaways are positioned so that you can place your artwork accordingly.

5.  Reach out if you have any questions. Having designed a few of these ourselves, we know that thinking in 3D can be downright tricky. If you need any additional guidance just ask our expert staff--we're happy to help.

6. The nitty gritty. Here are some pro-tips to avoid classic pitfalls of the design process:

-Front and Side Wrap. Many clients like to use a single image to wrap across the front and extend to both side panels. This works really well, but keep in mind that there will be a quarter inch gap between these panels (the space for the smartphone to sit behind the lenses), and therefore not a continuous print. 

-Front and Top Wrap. Unlike the side panels, the top panel connects to the front panel seamlessly (minus  two small cutouts). We like to take advantage of this when we design viewers, wrapping a single color across both, or a continuing image. 

-The Top Panel. The top panel of the viewer exists on two planes: the top body of the viewer which will be mostly obscured, and the top flap. The top flap is a great place to position a logo--it is very prominent when the viewer sits on a table or is in use, but leaves space on the front panel for more graphic treatments. When positioning art on the top flap, try to place text or logos in the area unobstructed by cut outs or perforation lines. The top body of the viewer is a good place to either continue a color or graphic, or to specifically place text or imagery that you only want to be visible for the moments that the viewer is opened to insert a smartphone (the secret "reveal" space, if you will). Just keep the velcro in mind--centering content in this space is not an option.

-The Left Panel. This panel is actually comprised of two flaps glued to each other, creating a slight break in the visual plane a quarter inch from the base. We encourage either creating designs that incorporate this break, or placing imagery over it that you don't mind having interrupted (i.e. putting your logo across this line is discouraged).

-The Right Panel. This panel also has a visual break, this time located a quarter inch from the top in the form of a perforated line. It is best to avoid putting text squarely on top of it. Also, the base of this panel is where the DODOcase VR logo lives, so be sure to not place any text in the bottom half inch. We also ask that you not completely obscure our logo--simple graphics or light color fields are fine, but excessively complex imagery or black over the top of it is not permitted. 

-The Bottom Panel. This panel gets the least exposure visually, and also contains the most cutouts and fixed text elements. These cannot be altered or moved, so the bottom is the least valuable real estate for communicating a message. Leaving this panel blank, extending a graphic from other panels, or putting a secondary "secret" graphic is recommended.

-Creating Blank Panels. Our interface doesn't currently allow you to proceed to checkout until all panels contain graphics. If there is any panel that you want to leave blank or undesigned, upload an all white image to that panel. (Such as this white square or this: ).

Good luck and have fun! Below are a few examples of our handiwork to help get the ball rolling.